SAG / ANSWER CENTER
How is brand mention rate calculated?
Divide valid answers mentioning the brand by all valid answers under the same conditions, then multiply by 100.
Method and interpretation
Analyze AEO at the answer level: brand presence, position, factual accuracy and links to supporting pages are separate checks. A completed analysis job is not proof of a brand mention. Keep the original answer and observation conditions when interpreting results.
Practical example
Illustration: 8 answers mentioning a brand out of 40 valid answers means a 20% mention rate. Position and positive recommendation are separate checks; 20% mentions is not automatically 20% recommendation share.