SAG / ANSWER CENTER
Are page collections and exposure observations identical?
Collection acquires HTML; exposure observation checks search or AI results. Their records and denominators are separate.
Method and interpretation
Align metric definitions, denominators, question sets and conditions before comparing months. Distinguish the report publication month from the analyzed month, and do not fill missing periods with inferred performance. Rate changes use percentage points; progress toward a target uses attainment.
How to use it
SAG technical notes (Korean)
- Monthly Data Model: How One Month Selection Becomes the Standard Across Every Menu
- Publication Month and Analysis Month: Why an October Report Should Explain September
