What does strategy and improvement work propose?

Translate competitor gaps into affected pages, required evidence, responsible roles and recheck criteria.

Method and interpretation

Turn an issue into a URL, missing explanation or evidence, edit specification, owner and recheck conditions. Prioritize by impact, importance and effort. Verify HTML readiness changes separately from external visibility; never invent performance figures or cases as evidence.

How to use it

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Technical references

• Google structured data guidelines

SAG technical notes (Korean)

• Intent·Persona·Product Attribute: How to Turn Purchase Questions into Data
• Before-and-after measurement design: How to avoid overstating improvements

Related questions

• What do P0 and P1 priorities mean?
• How actionable are technical recommendations?
• What do content teams receive?

1. Identify competitor evidence gaps
2. Specify pages, owners and edits
3. Approve, implement and recheck