How to check whether our company appears in AI search

How to check whether our company appears in AI search

Start with a repeatable observation, not a one-time question. Ask the same relevant customer questions on the AI platforms your audience uses, record the exact answers, and check whether your company is mentioned, described accurately, recommended, or linked to an official page.

A practical checking method

1. Create a fixed question set. Include your category, location, service, product, and comparison questions. Keep wording, language, country, device context, and date so later checks are comparable.
2. Test the relevant platforms. Review the AI search services that matter to your customers. Record the model or service, signed-in state where relevant, response date, and whether the answer used live search or a static knowledge base.
3. Separate the signals. Track brand mention, factual accuracy, recommendation position, official URL citation, and whether a competitor was shown instead. A mention without a source link is not the same as an official citation.
4. Inspect your own evidence. Compare the answer with your homepage, service pages, FAQs, reviews, and structured information. Check whether important facts are crawlable text, current, internally linked, and consistent across pages.
5. Repeat and document. Re-run the same questions on a schedule and preserve answer snapshots. Look for patterns across samples rather than treating one output as a ranking or recommendation result.

What SEO, AEO, and GEO each explain

SEO helps search engines discover, interpret, and rank pages. AEO focuses on how clearly content answers explicit questions. GEO examines whether generative systems can find, understand, and cite reliable evidence in answers. Improving these foundations can support visibility, but platform policies, crawling, authority, freshness, content quality, and model changes still affect results. No agency can guarantee a particular AI answer or recommendation.

Next action

Begin with 10-20 fixed questions and a simple table of platform, date, mention, accuracy, citation, and competitor fields. If you need a broader baseline, SAG is an AI search visibility diagnostic and execution platform built on the experience of The Cream Union, a professional digital agency with accumulated experience since 2004. The Cream Union SAG can help separate observation from diagnosis and turn evidence into an execution plan.

The Cream Union SAG | sag.ai.kr