Do decorative images need descriptions?

Distinguish informative and decorative images; an intentionally empty alt for decoration is not the same as missing explanatory text.

Method and interpretation

Review crawl access, indexing signals and whether a page meets search intent. Compare rankings only within the same query, engine, country, language and observation window, retaining numerator and denominator. Recheck technical fixes separately from actual exposure changes.

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Technical references

• Google Search Essentials

SAG technical notes (Korean)

• Crawling, Indexing, and Canonicalization: Technical SEO to Check Before Visibility
• JSON-LD Structured Data: Making Visible Facts Machine-Readable

Related questions

• What does the SEO page show?
• How is the top-ten keyword share calculated?
• Are average rank and top-ten share the same?