What belongs in a Goal?

Define the service, audience, markets, languages, search engines, AI channels, questions, competitors and target metrics.

Method and interpretation

A Goal sets a benchmark; it does not alter observations. Define a valid positive target for each metric and calculate current ÷ target × 100. For example, a current rate of 35% against a 70% target means 50% attainment, not 35% attainment.

How to use it

• Explore this feature
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SAG technical notes (Korean)

• Goal Attainment: The Math Behind Showing a 70% Goal as a 100% Gauge
• Goal Version Snapshots: How to Keep the Basis for Analysis from Shifting

Related questions

• Is the target different from the current result?
• How is Goal attainment calculated?
• Why does a 70% target correspond to a full gauge?

1. Define Goal targets
2. Review current counts and rates
3. Current ÷ target × 100