SAG / ANSWER CENTER
Can Goals reflect purchase intent?
Include purpose, budget, situation, persona and attributes to prioritize high-intent buying questions.
Method and interpretation
A Goal sets a benchmark; it does not alter observations. Define a valid positive target for each metric and calculate current ÷ target × 100. For example, a current rate of 35% against a 70% target means 50% attainment, not 35% attainment.
How to use it
SAG technical notes (Korean)
- Goal Attainment: The Math Behind Showing a 70% Goal as a 100% Gauge
- Goal Version Snapshots: How to Keep the Basis for Analysis from Shifting